
Jilly's Cupcakes is something that my sister and I discovered randomly watching Cupcake Wars. She was visiting me here in St. Louis a couple of summers ago, and we were watching the show when we realized that the Jilly's Cupcake guys were from St. Louis, I think they mentioned the science center and the Cardinals. I immediately looked up the shop online, and low and behold, it was in St. Louis! Their main store front is on Delmar, many blocks west of the loop. It was too hot and far for us to go get cupcakes that day, but we eventually got to try these award winning treats (Jilly's is actually a 2 time winner of cupcake wars)! And it was totally worth the wait. To put it simply these are the best cupcakes I've ever tasted. My Mom now compares every cupcake she eats to Jilly's, and finds them lacking. She's very blunt about it, and it's hilarious. But really these cupcakes are works of art. Very yummy works of art. They are gorgeously decorated and frosted, and the cake is to die for! My Dad says his favorite thing about them is that the cake is so amazing, he thinks that most cupcakes focus on the frosting, but in his opinion Jilly's does both really well. My favorite thing about them is the unique flavors and fillings. If you haven't already figured it out this shop is one of my family's absolute favorite things. And they came to visit me this weekend (aka the reason there will soon be a ton of stl food posts). October is a special time for my family because my Dad and sister's birthdays are 3 days apart at the end of October. This time they landed the week before they came to visit, so I surprised them by picking up some birthday cupcakes for them, that were waiting at my apartment when they walked it. We all very much enjoyed the treat!

The store front is really cool, it has the cupcakes displayed in trays and a plastic window to the bakery area in the back. They also have a peace, love, cupcakes decal on the wall that I think is super cute. Jilly's has an interesting cupcake flavor system. They have monthly special cupcakes that change every month, along with their daily selections. My favorite Jilly's seasonal cupcake is the Pumpkin Pie one (duh), which has an actual slice of pumpkin pie on top! They usually have them in November so I'll hopefully be posting about them next month. The ones I got this time around (pictured at the top of the post in clockwise order starting on the upper right) were the Twisted Pink Velvet, Pumpkin Cheesecake, Oreo S'more, and Carmel Apple. All but the Twisted Pink are the October monthly flavors. My family's favorite is the Twisted Pink so I had to get that one. Its a pink velvet cupcake with carmel in the center (my Mom is crazy about carmel and she loves it!). Otherwise I try to get seasonal flavors since they are only available for a limited time.


Some Thoughts about Jilly's and their awesomeness:
- Some of the ideas for cupcakes are the most creative thing ever. In September the monthly theme was little kid snacks. They had a nutter butter cupcake, a chocolate pretzel cupcake (this was the most decadent thing ever), and a poptart cupcake. They managed to capture all the flavors of these snacks in their creations and still make them feel refined!
- Also I was a big fan of their chocolate merlot cupcake (which was featured on Cupcake Wars), and their snowcone cupcake as well!
- If you can't tell by the pictures these cupcakes are huge. They are sharing size. My family will usually share 2-3 between four people if that gives you any indication. Also sharing is better because then you get to try more flavors!
- They close around 6p, with times varying depending on day. But they do tend to run out of some of the popular flavors towards the end of the day so get there early!
- Jilly's recently started selling their own brand of ice cream at Shnucks (local stl grocery chain) based on their cupcake flavors. I have yet to try it, but its on my list.
In conclusion these are the best cupcakes ever. You should try them, they will change your life :)